Like every year in Ramadan O100 draws inspiration from a special place in the Kingdom of Saudi Arabia. This year the choice has fallen on Farasan Island.

Farasan Island is a large coral island located in the Red Sea. This beautiful island is known for its rich biodiversity, including a variety of marine life, birds, and unique flora. It's a haven for nature enthusiasts and is home to several endangered species. The waters surrounding the island are crystal clear, offering an up-close view of the vibrant coral reefs and an array of exotic fish.

Aside from its natural beauty, Farasan Island has a rich history and cultural heritage. There are ancient ruins and archaeological sites on the island, including remnants of Ottoman-era buildings and old pearl merchant houses, reflecting its past significance in the pearl diving industry. The island's inhabitants are known for their warm hospitality and maintain traditional fishing and handicraft practices, adding to the cultural experience.

What are the items in this year’s campaign?

Inspired by the ancient ruins, a beautifully designed wooden box that comes in two sizes: a perfect house for the perfect gift.

Among the marine life, is a unique turtle species, with vibrant colors, inspiring three of our next items. 

A handcrafted mastic pouch, with elegantly embroidered turtle designs.

A handmade leather notebook, decorated with beautiful turtle designs.

With pearls being a significant part of Farasan Island’s history, our next and last item is an artisan ceramic plate in the shape of a seashell, wrapped in a beautiful box and decorated with pearls.